Deal shaping & pitch
One must-win deal. Storyline, business case, executive pitch. Rehearsed until it lands.
Strategic selling for AI companies
Enterprise buyers don’t sign for capability.They sign for accountability.
I help AI companies win the large enterprise deal. By the project.
AI companies win the team and the department. The enterprise deal is a different game.
Most AI deals stall after the pilot.
Great demo. No business case. No executive sponsor.
I come in at the pilot. And stay to signature.
Value statements woven in early. A number the CFO can defend. A sponsor who owns the outcome.
Signed.
Five ways to engage with me.
Most engagements combine two or three. The deal work comes first.
Sales team coaching
Preferably live, on real deals. Role-play as preparation where it helps.
Customer workshops
Executive sessions that turn interest into sponsorship.
Value selling training
Quantify outcomes in the customer’s language.
Design thinking
Find where AI creates value, and how big the prize is.
Into the boardroom. With your team, in front of your customer.
I help build the storyline. I coach the team. I’m in the room when it’s told.
Tailored to your needs. Paid on outcomes.
Every engagement pairs a base fee with a success component tied to the deal. I’m not paid to be present. I’m paid to move something.
Deal Sprint
One named deal. Storyline, business case, executive pitch.
Base fee + success fee at closeTeam Programme
Value selling training plus live coaching on your pipeline.
Base fee + fee tied to deals progressedDeal Partner
Two days a month on a named set of enterprise deals.
Retainer + success feeThe success component is agreed in writing before we start. Never after the deal closes.
Koert Breebaart
25 years of large enterprise deals. Accenture, then SAP in Asia and Europe, where I built two value advisory practices from zero. The last one grew to 60 people and 250+ deals a year.
Now I do that work by the project, for AI companies that have the technology and the demand but not yet the enterprise selling muscle.
2022–2026SAP Europe · RVP, Head of Value Advisory MEE
2012–2021SAP Asia Pacific Japan · Value Advisory & Industries
EarlierSingTel · Director Customer Experience
1999–2009Accenture · Netherlands, China, Southeast Asia
MSc Systems Engineering, TU Delft · INSEAD · Lean Six Sigma Black Belt · Author of 5 Steps to Customer Centricity